Monthly signals
30B
AI-enabled, household-level intelligence — turning real-world consumer signals into predictive models that spot lifestyle shifts and purchase intent before they show up in your sales.
Alive Data is a global AI-enabled consumer data intelligence and location analytics company. It delivers precise, privacy-safe insights that empower brands to understand consumer behavior at the household level and act on predictive signals across diverse market segments.
We combine massive-scale location data, movement signals, transaction insights, and demographic attributes into a unified, continuously refreshed intelligence platform. Our platform processes 30 billion monthly signals across 20 million consumers, delivering household-level precision in Australia while scaling internationally through strategic partnerships and data integrations.
Our mission is to provide the right data at the right moment — turning real-world consumer signals into actionable, predictive intelligence that drives measurable business outcomes.
Alive Data operates from Sydney, Australia and Dubai, with its global headquarters currently being established in Singapore.
Margins for error are shrinking and audiences move faster than ever. We turn raw signal into decisions you can act on this week — not next quarter.
20 million consumers, mapped at household-level precision in Australia and scaling internationally through strategic partnerships. Lifestyle, wealth and intent layered into one living profile — refreshed continuously, never stale.
700+ attributes across spend, life-stage and purchase intent — assembled into precise, campaign-ready audiences. Privacy-safe by default.
Predictive models that detect lifestyle shifts before they show up in sales. Brands using Alive Data see a 20–50% lift in media ROI by stripping out wastage.
First- and third-party consented data, resolved to the address. One living profile per consumer — built from billions of movement, spend and attribute signals each month.
The household-level methodology that powers Australia is built to travel. As we enter each new market, we apply the same consistent, privacy-safe standard — mapping consumers, movement and attributes through local data partnerships and integrations.
Our flagship market — 20 million consumers mapped at household-level precision, built from 30 billion monthly signals across movement, spend, attributes and transactions.
Extending the same household-level methodology across Asia-Pacific markets through regional data partnerships and integrations.
The same household-level methodology, scaled to the US market through strategic data integrations. Timing to be announced.
Building on our Dubai presence to bring the methodology to Gulf markets, through local partnerships and integrations.
Bringing the same consistent, privacy-safe standard to Europe, the Middle East and Africa through strategic partnerships as the region comes online.
Activated across every major DSP, SSP and walled garden. Deterministic and modelled audiences — the pre-builts for speed, custom segments when the brief calls for it.
Gym-goers, fitness-app users and event athletes — a fast-growing, high-intent segment for health and lifestyle brands.
App affinity and recent store visits across fashion, beauty and luxury retail. Ideal for apparel and e-commerce.
Recent dealership visits, premium dining and luxury retail. Small in number, outsized in spend per item.
Transaction, renewal and service signals across roughly 70% of Australian dealerships, via our Pentana partnership.
Alive Data is built on consented first- and third-party data and operates in line with the Australian Privacy Act 1988. We never sell raw signals, and audiences are activated in privacy-safe environments. For privacy enquiries, contact privacy@alivedata.com.au.
We'll show you the signal behind it — and the audience to act on it. No deck-first dance.